How To Reuse a Presentation Over & Over Again

01 August

How To Reuse a Presentation Over & Over Again

We always remember that brilliant presentation we once delivered – especially if we accomplished our goal and call to action and enjoyed delivering it. Like with everything in life and business we don’t always get it right or feel extremely happy with the result every time. 

But that needn’t be the case. You can actually repurpose and reuse that successful presentation you delivered before over and over again! All you need to do is make a few tweaks and you’re good to go.

Let me share how.

Think about your great presentation. What was the goal? What was the presentation about? What did you share and deliver? Who was your audience? What made it great?

Do a quick inventory on the presentation and highlight the parts you enjoyed delivering, the parts your audience enjoyed hearing and what really made it work!

Moving forward, think about your next presentation. Here's a checklist of the things you can change in order to make it suitable for each audience.

1. The key message. Every presentation requires a key message and that message is what we want our audience to take away with them. However, different audiences require different messages and CTA’s (call to actions). Every presentation must be structured effectively to ensure that our key message is being delivered clearly and successfully. What was the key message for your previous presentation(s) and what does it need to be now? What do you want your audience to focus on, think about and do? Tailor this for your next group.

2. Your CTA. What exactly do you want or need your audience to do? Let’s say for example, you’re a health and fitness coach and your business is to take the stress out of enjoying a healthier lifestyle. You’re call to action for mums would be different to your call to action for chief executives. Try to find out as much about your audience as you can so that when you’re sharing your CTA with them, it’s suitable. Your audience needs to be clear on exactly what they need to do to achieve their goal, and for you to achieve yours, so it must resonate with them.

3. Your content. As I mentioned in point 1, every presentation needs to be structured well in order for your audience and for you to follow through with clarity. Let’s say you share a relevant story about when you were raising investment for your business. This particular story might not be interesting or useful for your next audience and you’ll need to share a different story, fact or statistic.

4. Points one to three above are all for one purpose – your audience. Everything to you do, deliver and say in your presentation is for your audience so it needs to be clear and useful. And always remember, every audience is different. Before every presentation, find out who your audience are – what do they do, where do they live, what are their fears, setbacks, objections, hopes, dreams, goals, lifestyle? Get clear on as much as you can so that when you’re redesigning your presentation, you know what will help them enjoy your presentation and take the relative action required.

There you have it – four simple things you can do to repurpose that favourite presentation over and over. You may only need to amend one part or four parts – either way, make sure each of your presentations are tailor made for every audience you talk to. 

Happy speaking!

(C) Hanieh Vidmar, August 2018

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2 Replies to “How To Reuse a Presentation Over & Over Again”
  1. Michelle Minnikin

    Oh this is great!! I loved a talk I did about starting businesses to students.. so going to take your advice and dust it off!

  2. Sarah Haran

    Really useful! I do quite a few presentations so good to read this

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